Incentivized marketing has been around for quite some time, but few marketers are really aware of this powerful concept. In fact, many people often confuse it with "couponing". However, it is much different than couponing. If you want to increase your revenue then you need to increase your targeted customer reach.
Incentivized marketing isn't about giving something away for nothing. Incentivized means that you should do everything possible to get customers to make a purchase from you. In other words, you shouldn't offer something free to gain a sale. Incentivized marketing simply means that you should strive to earn a profit, even if that means giving something away to gain a sale. Incentivized business is very powerful, as it allows you to create strong loyalty among your customers and builds up your revenue at the same time.
How does an incentive marketing company help you? Well, they help you in two main ways by increasing your revenue and by building up loyalty among your customers. They work to increase your revenue by helping you market to your most valuable customers.
In order to ensure that you generate the greatest revenue, you should always work with an experienced affiliate marketer. This ensures that you receive the highest incentives and that you work with people who understand how to drive traffic to your site. An affiliate marketer knows the incentives to give and which incentives to take away.
The second part of incentive marketing company involves building up customer loyalty. You need to be able to persuade your customers to refer your products and services to others. By offering special discounts, freebies, or incentives, you can encourage your customers to do just that. The best way to do this is to have your customer referral program go beyond being an offer in the marketplace and into the community at large. Invite your customers to join social media, forums, and email campaigns.
By offering incentives for referrals, you can develop a highly responsive subscriber base. You need to be careful about creating a relationship with the third-party merchant. It might not be in your best interest to partner with them on an incentive marketing campaign because the third-party merchant could be a competitor. Incentive marketing with a third-party merchant can also make you vulnerable to spyware. So, be sure to do your homework before partnering with a third-party merchant.
Your revenue goals are critical to the success of your affiliate business. You need to decide what level of commission you are looking for as well as how much you want to spend on your incentivized marketing plan. The final two components of your incentivized marketing plan should be simple and easy to achieve. This will depend largely on your level of expertise and the quality of the leads you have managed before. In some cases, you might not want to pay for advertising but you can get a high response with incentives. In other cases, you may not want to spend money on incentives but you still need to create quality leads.
Although you can use incentives for affiliate sales, they should be used primarily for generating high loyalty and repeat sales. If you add little or no value, your customers will stop doing business with you. Be sure to plan your incentives so that they provide an added value to your customers before you give them anything in return. Your loyal customers will stay with you long after you have paid your affiliate fees or given them any commissions.
When using an incentive marketing platform, you can offer free reports, free ebooks, or even an eBook download or sample to your customers. This will motivate them to purchase something from you later. Free reports are particularly effective because they offer a chance to learn about new niches and strategies without buying a product. A great report could even convince customers to buy something else from you if it is written well. The free ebook or report can also contain links and graphics that encourage customers to click on those links.
There are many ways to implement an incentive marketing campaign. You can send out emails to your subscribers, linking them back to your website where they can find more information about your affiliate program. You can use affiliate links in your emails and in your content. You can make sales pages and offer customer incentives to encourage people to visit.
Choosing the right incentives is a crucial part of any online marketing strategy. Paying for a list is one of the cheapest and easiest ways to build a list, but even that list needs to be taken care of. The only way to do that effectively is to pay your customers only for the action that you want them to take-subscribe to your emails, buy our products, etc. Only then should your marketing strategy begin.