Do You Need a Full-Service Advertising Agency?

As a small business owner, you have a lot on your plate. Many entrepreneurs are choosing to systemize and outsource certain processes, making their businesses almost fully automated streams of income. A full service marketing agency has many incredible advantages when it comes to outsourcing your ad and marketing design.

A full-service company is one that handles all facets of advertising, from account management to market research, creative design to production and even media buying. Here are some of the particular advantages available to entrepreneurs.

One Stop for All Advertising Services

Many entrepreneurs do not feel comfortable outsourcing certain parts of their businesses, so they try to remain central to all processes, hiring out certain jobs here, a few tasks there. But eventually, the workload of managing multiple different agencies or creative professionals becomes a job in and of itself.

With a full-service agency, you have access to a team of professionals to handle every need, while only having to manage one relationship. Usually, the team’s account executive will make this process as easy on you as possible. You tell them what you want, and they plan, design, execute and report back for completely streamlined service, while keeping you in the loop.


The term ‘integrated marketing’ has quickly become a buzzword in the industry since the turn of the century. This term refers to integration of marketing across all mediums: online search and social, TV, radio, print, and more. If you hire out your advertising piecemeal, you will need a specialist for every medium.

However a full-service company keeps such specialists on staff at all times, offering you seamless integration across platforms and a consistent brand message.