Three Steps To Creating An Explainer Video

You are ready to create an explainer video for your business for online marketing purposes. An explainer video that describes what your business does, how it does it, and the products and services your business provides. 

The challenge you face is that you're not really sure where to start. For more information about explainer video service, you can see here now.

Explainer Video

Image Source: Google

Follow these three steps to create your explainer videos and a video that works to boost conversion rates for your business.

Step #1 Survey Your Clients

Before you can make a great explainer video, you first need to find out what kind of issues your prospects and customers are facing. Survey prospects and customers to find the answers to your questions.

Once you are experiencing the top issues and problems your audience members are experiencing, you can proceed to write a script that addresses these issues.

Step #2 Hire a Video Company

Next, find a company that specializes in making interpretive videos. You can also interview video companies that have experience working with other companies in your industry. Working on the visual part of the video is the job of the video company. 

Step #3 Test Your Video

The final critical aspect of the explainer video is tracking the results. You can track the play rate on your video, for example. You can also track how long the video plays before the visitor leaves the page where the video is. Use this information to tweak messages and videos to increase conversion rates.